OK, so I'm a geeky gal. I love flowcharts. They help you visualize and understand complicated processes like how to determine the real value of social media. For example, here's a cool flowchart created by Debra Askanase of the Community Organizer 2.0 blog that illustrates just that.
Social Media Value Flow Chart
Debra explains:
When developing a social media strategy, I keep in mind these three questions:
- How will the brand/program/organization deliver exceptional value and engagement to stakeholders through social media?
- How will social media encourage brand/program/organizational loyalty?
- Will the strategy support business/organizational goals to produce intended results? (increased volume or type of sales, clients, participants, more volunteers, etc.) Read more: Social Media Flowcharts
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