The power of Facebook's reach is gaining momentum and brands that understand the shifting changes will reap the benefits. Those that don't, risk becoming ignored or worse, obsolete. Dallas Lawrence, the Chair of the Social and Digital Media Practice at Levick Strategic Communications, says:
"Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction......"
"To thrive in a rapidly changing marketplace, corporate communicators must understand that the shift now underway is just as powerful as the one that transformed Google into the modern Yellow Pages and turned a Silicon Valley start-up into a $200 billion everyday necessity."
Read more here: Why Your Brand Needs to Be on Facebook Now
Linda Locke
Social Media Coach
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