I think social media is one of the best ways for a mom with a small business to get noticed online. Before social media took off, I relied heavily on Google Ads (often expensive and not always worth it), news releases and search engines to drive traffic to my sites. But now I use Twitter, Facebook and blogs to promote my online business to a much wider audience for a fraction of the cost. The cross-promotion activity possibilities between them are limitless.
My favorite social media promotion right now is Facebook pages. They're so easy to set up for your business. Just a few clicks and you've got a page on one of the hottest platforms on the net. It's like a blog and a discussion forum all in one. No software to learn, no domains to buy, no hassles with tech issues. And best of all it's free! If you don't have one yet, you need to get busy and get one started.
If you have any questions about how to use social media to promote your business or set up a Facebook page, just ask them in the comments and I'll be happy to answer them for you.
Linda Locke
Editor, Moms in Business
http://momsbiznews.com
