By Carrie Wilkerson
Women don't realize that the same tactics they use for personal relationships are the very same skills they need for business networking, which is far more than making a few phone calls or handing out business cards. Networking, plain and simple, is about building relationships and that's what we do best.
Women tend not to see social contacts as potential business generators. We often think that if we're making pleasant conversation, we're not doing business. Just because you've made a friend out of a colleague doesn't mean he or she still can't provide business opportunities for you. And you might just make a colleague out of a friend. Many leads can be generated from family and friends whom you thought were only social contacts.
Of course, we're not all social butterflies with a long list of friends. But if you want your home-based business to succeed, you're going to have to make an effort to get out there and make yourself known. Here are some ideas about where you can do a little networking - and make new friends in the process!
Local and National Organizations
Local business organizations are a great place to start. In addition to the chamber of commerce, most communities have business organizations or clubs where potential clients might be found.
National organizations are a valuable resource, such as the National Women's Business Council found online at www.nwbc.gov. Their mission is "to promote bold initiatives, policies and programs designed to support women's business enterprises at all stages of development in the public and private sector marketplaces -- from start-up to success to significance." Their website offers links to mentoring programs and resources across the country as well as events and seminars, which brings us to our next networking resource.
Conferences, Seminars and Shows
Conferences, seminars, and trade shows are a wealth of networking opportunities. If you can't afford the registration fee, you could offer to volunteer, putting yourself in contact with new people and saving money at the same time.
Online Potential
We have the technology. Use it. Online forums are a great way to make new contacts and spread the word about your business. Don't make the mistake of becoming too impersonal, though. A virtual relationship can be just as fruitful as a fact-to-face encounter. Take the time to become familiar with online environments. Check out bulletin boards, discussion lists and chat rooms. When using online forums, be sure to include a signature with your message that explains what services you have to offer. Keep an eye on posts that might be connected to your business goals, and send them a friendly, introductory email. But don't try to make a sale with your first email since it might cause you to be banned from the forum. Plain old email is also an effective way to introduce yourself and request a short meeting to explain your business. Just call the office first to make sure you're sending it to the right person.
Scout the Next Opportunity
Keep an eye out for opportunities. Even if you're just driving to the post office or grocery store, look around and take notice of any new businesses that might benefit from your services. Read your local newspapers and magazines to keep up with new developments in the community and new networking opportunities.
Any one of these tactics on their own will probably not be effective. It usually takes about five contacts to see any results. Persistence is the key. As women know, building relationships takes a lot of commitment and hard work but we're more than up to the challenge.
Article Source: http://www.wahm-articles.com
About the Author
Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, she has 'been there and done that' professionally and personally. An 'overnight mom' to 2 toddlers through adoption, her priorities instantly changed and so did her workplace. She's now built several businesses and coached others to do the same while overcoming extreme debt, losing 110 lbs and having 2 more children, for a total of 4 children, ages infant through 12! As 'The Barefoot Executive', Carrie and her network of experts have quickly become the definite resource for helping women achieve extra income and career goals while working from home. the-barefoot-executive.com
