MLM Marketing Blog

Content is the Key to Local Search

Having your business show up in the local search engines on the net is one of the most powerful and overlooked methods of promoting your network marketing business.

Here's three helpful tips on maximizing local search from the Duct Tape Marketing Blog:

1) Content - use the names of cities and suburbs on your pages, add your address and Google maps, talk about local and community events in your blog posts and titles. Link out to local sites using town and neighborhood names in the anchor text.

2) Links - this one is not as local focused but get links from your local chamber directories, local school alumni directories, local strategic partners, your blog network

3) HTML - use local words in you title tags of pages, anchor text for internal and external links, H1 tags, bold and italics tags, urls of page names, and alt and title description of images. Make sure anything you do that highlights content makes sense to eyeballs as well. Don’t overuse this mark-up, just use it to help point to your site. Read more here: Win Local Search With Local Content

Linda Locke
MLM Marketing Blog

Location, Location: Geography in Web Marketing and SEO

by Marcia Yudkin

When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby?" You want that question answered in the first five seconds after landing on a company's site.
                               
Sounds obvious, right? Yet during my judging of sites for the Webby Awards this year (my eighth time), failing to state clearly and prominently where the business operates is a common error, made by architectural firms, real estate developers, a one-state restaurant directory, a regional chain of hospitals, environmental engineers and others.
                               
If you work nationally or internationally, web visitors might not realize that unless you say something like "From our headquarters in St. Cloud, Minnesota, we work with clients throughout North America and Europe." Or, "Thanks to telephone conference calls and web-based collaboration tools, we can serve you regardless of where you live."
                               
Specifying your location and service area also helps you rank higher when shoppers search for a provider via geographical words. When you have a location-relevant business, don’t use only one geographical phrase, use many of them.