MLM Marketing Blog

30 Day Sales Shape Up Plan

Feeling a bit sluggish after your summer holidays? Here's the cure: a 30 day action plan for shaping up your sales by Barry Farber that will help you get back on the fast track for Fall.

Sales Shape-Up

Enjoy!

Linda Locke
MLM Marketing Blog

The Power of YouTube Marketing

Here's an interesting article about the power of video and YouTube.com to get your marketing message out there. All it takes is a little creativity and imagination to put this free resource to work for you.

YouTube Video Marketing For Big Gains

Linda Locke
MLM Marketing Blog

How do your customers find you?

Do you know how your customers find you on the web? If not, you really need to read this article by Michelle Waters on how to make it easier for your customers to find you online.

Where Do Your Customers Find You?

Enjoy!

Linda Locke, MLM Marketing Blog

Creating a Marketing Mindset

If you are one of those people who love your business, but hate marketing, you need to get over it in 2007.  Marketing is the lifeblood of your business and if you want to become successful you need to master this skill.

Here's an article from the Duct Tape Marketing Blog that will help you readjust your attitude and create a marketing mindset.

The Abundant Marketing Mindset

Linda Locke
MLM Marketing Blog

Marketing with Craigslist.org

If you are looking for a new and cost-effective method to advertise your business in 2007, you should check out http://www.Craigslist.org. This popular online marketplace (which gets 10 million visitors a day) offers a regional way for buyers and sellers to hook up in over 300 communities across the US and internationally. And the best part is that most of the postings are free.

Here's an article by Shanon Lewis, an expert who specializes in marketing on Craigslist.org that will help you get started.

Marketing Your Business on Craigslist 

Enjoy!

Linda Locke
MLM Marketing Blog

10 Guerrilla Marketing Tips

Here's some cool Guerrilla marketing ideas that are high on creativity, but easy on the budget.  I especially like #10:  Advertising using fliers.  Read more here: 10 Marketing Tactics Under $10.

Linda Locke
MLM Marketing Blog

Celebrating Your Uniqueness

One of the best ways to promote your business and to stand out from the crowd is by uncovering what is truly unique about your business and celebrating it.

But how do you find your uniqueness, and how do you communicate it once you've discovered it ?  Here's five ideas to get you started:

1. Tell your business story.  By telling people your story about your unique business journey (why and how you started your business), people will start to make a connection with you, especially if they can personally relate to your story.  After all, people like to do business with people that they like and trust and can relate to. Your story will help them to decide if they want to do business with you.  Just be sure to keep your story true, consistent and authentic and you'll make the connection. 
   


2. Make it personal. Tell your prospective customers and prospects what you offer that is different and better than anyone else. In other words, answer the unasked question lingering in their minds, "What's In It For Me".  Maybe you offer fast delivery, or personalized services, or a unique system or training program that you designed. Whatever it is, make sure it's something that's perceived as truly valuable.
   


3. Think out of the box. Get a copy of Seth Godin's "The Purple Cow"  for ideas on how to make your business truly remarkable. And read his blog regularly to stretch your marketing mind with a fresh perspective from a master marketer.


4. Target a niche market.  Select one or two niche markets to focus on. Develop a marketing campaign designed to get their attention that focuses on what's important to them.  How do you find a  good niche?  To start, list the niches that you are part of yourself.  This makes it easier for you to figure out what that group’s needs and wants are and also makes it easier for them to identify with you.


5. Think service - Providing excellent customer service and going that extra mile will definitely get you noticed.  Answer your phone messages and emails promptly, fix problems with a smile and always keep your word.

Linda Locke
MLM Marketing Blog

Using Your Laptop as a Marketing Tool

Here's a novel idea -- using your laptop as a marketing device. 

Shirley George Frazier of Solo Business Marketing blog suggests that you turn your laptop into a bulletin board with the use of LapLooks, a customized screen that attaches to the outside of your laptop. Brilliant!  Read more here.

Linda Locke
MLM Marketing Blog

Marketing Tips for Introverts

You don't have to be an extrovert to promote your network marketing business. There are many methods you can use both online or off to promote your business if you're shy.

On the net you can:

- Write articles and get them published in ezines and web based magazines to promote your business

- Participate in bulletin board discussions offering help and advice to others

- Start an ezine or blog to promote your business

- Start an web based networking group using Ryze.com

- Send out an electronic press release about your business using prweb.com

- Create a web site for your business

- Promote traffic to your web site using search engines and pay per click advertising

Off the net you can:

- Join a local business networking group and buy their mailing list and send out a letter or a postcard introducing yourself and offering a free sample or a discount to new customers.

- Attend continuing education classes that are a fit for the types of products you sell and meet people that way

- To help you overcome your shyness at business networking events, volunteer to be the greeter to welcome people to the meeting or volunteer for a position to help out with some aspect of the meeting. This will take the focus off of you and onto others which will help you feel less shy.

Linda Locke
MLM Marketing Blog

Creative Coupons Can Help You Grow Your Business

If you've thought about using coupons to market your business, here's a post from Andrea Learned's Learned on Women blog that shows you how to do it right.

Paying It Forward: How A Birthday Coupon Grows One Business

Linda Locke
MLM Marketing Blog