By Linda Locke
If you're not hitting your sales and prospecting goals, here's a great technique to help you get back on the right track. It's called the Marketing Funnel. Keeping it filled at all levels is the key to getting a constant flow of prospects and customers for your business.
At the top of the funnel are the prospects and potential customers who you just met or made contact with through your online marketing efforts, advertising or face to face networking events.
Next come the people that you've made some sort of solid connection with through Social Media (they've become your friend, fan or follower) or through your ezine or list (they've become a subscriber).
At the next level are the people who have now become your customers and have taken the next step to buy your products or services.
As we move further down the funnel, we find your best customers who buy from you regularly and are the mainstay of your retail business.
Next are the best kind of customers -- the ones who decide to join your opportunity and your team!
And finally, the ultimate goal -- your downline team -- the core of your business.
Your goal in using the Marketing Funnel effectively is to always keep the funnel filled by casting a wide net with your marketing activities at the top, then making a stronger connection with people so they get to know you better and become a customer and potentially a member of your downline.
Great article Linda. You hit on each of the categories that keep an MLM structurally sound. In my experience, many folks get bogged down trying to juggle all the ball in the air at the same time. Often the reason they get bogged down is because, even with all the support their upline and organization provides they may not really believe in their own ability to BE successful.
As a success strategies coach who works with both groups and individuals, I've seen instant turnaround in self-esteem and sales, when an individual breaks through that barrier.
The fastest, most economically rewarding way to break through that barrier is with short term one-on-one coaching that I call "extreme handholding". I recommend finding an entreprenneur's coach you feel good with and just go for it!
Sue Rumack, The Cold Call Coach
Portal To Positivity, Success Strategies Coaching
http://tinyurl.com/4hge77r
portalcoach@live.ca
Posted by: Sue Rumack | March 30, 2011 at 07:22 AM