New Trend: Multi Brand Direct Selling Party

 
Here's an interesting switch up on the direct selling party business. Julie Ronan offers up different choices of company products in her office with samples and displays from seven different brands (Avon, Miche Bag, Silpada Jewelry, Tupperware, Intimate Expressions, Tastefully Simple and Partylite).

She gives her hostesses the option to pick one, two or all seven brands to feature at their parties. Ronan says:

"Someone has a Tupperware party or a Partylite party and you go, because they’re your friend, but maybe you don’t like Tupperware or candles," she said. "A lot of hostesses want to do multibrand parties because when people are offered more than one option, then everybody’s happy."

Parties can be held in a host’s home or in Ronan’s office — a hidden treasure downtown with exposed brick, copper-colored tin ceiling tiles, art on the walls and cushy sofas — at no extra cost. She even will throw in snacks and drinks for up to 25 people.

"It’s all open-house style. People can come anytime during the party, mingle, look around, have snacks," Ronan said. “People don’t have to show up right at 6 p.m. to listen to me talk."

Read more here: Saginaw woman turns unemployment into business opportunity

Linda Locke
MLM Marketing Blog

Comments

[Nancy Ann Provan]

This is interesting, but I would think it would be hard to build a team and therefore residual income, which in my opinion is one of the biggest benefits of this type of business. I suppose focusing on the direct sales aspect is what this lady is doing, which more mimicks a traditional job. But, I do find it intriguing and I would love to offer her office as a location for some of my parties! It sounds wonderful.

[Linda Locke]

Nancy,

Thanks for your feedback. I liked this idea too because she was trying something new and different that might work well for others.