Some things never change. When times are hard, people seek out new ways to replace lost income through a sideline business and direct sales companies are usually the first place they look.
Direct sales offers a ready made business that appeals to both laid-off professionals and stay-at-home moms with low start up expenses. People who in flush times would not consider "selling" things, are more than willing to break out of their comfort zones and knock on doors, hold parties, and do whatever it takes when times are hard. Consider this:
"Job cuts, shrinking bonuses and scaled-back hours have pushed more people than ever to become direct sales representatives, a phenomenon industry experts say they've seen before.
In the 1990-1991 recession, the number of direct sellers increased 8 percent to 5.1 million Americans. In the 2001 recession, the work force increased to 12.2 million.And while 2008 figures are not yet available, in 2007 an estimated 15 million people nationwide were in direct sales. Some 58 percent of became reps as a second job, according to the Direct Selling Association, a trade group that represents 200 U.S. companies." More
Savvy direct sellers would do well to focus on this new crop of potential recruits. In this recession, likely prospects are everywhere.
Love this article too! Professionals and stay at home moms - this industry is for anyone who has the drive and determination. Thanks for including those savvy professionals too. Sarah http://www.greenthumbmlm.com
Posted by: Sarah Wood | November 12, 2009 at 08:21 PM