Referral Marketing Works
I always cringe when I see someone at a business
networking meeting going on and on with their company sales pitch oblivious to
the fact that their "hard sell" technique pushes people away instead of
attracting them.
Unfortunately, many people in network marketing still teach this outdated and ineffective method to their new recruits. That's why I think it's so important to show people there is a different and better way.
Try using referral marketing instead. It's
one of the best ways I know of building your business by building
relationships with people. We need to remember that it's not all about us in the sales
relationship; it's about focusing on the customer and building a
relationship based on trust and respect. Making that major shift from
being self-centered to becoming customer focused can make all the
difference in the success or failure of your business.
Here's what Dr. Ivan Misner, the Founder and Chairman of Business
Network International (BNI), has to say about the many benefits of
referral marketing:
Why Referral Marketing Works
http://entrepreneur.com/article/printthis/183952.html
Linda Locke
MLM Marketing Blog
I was shocked today to open my newspaper and
read that British entrepreneur, Anita Roddick, the founder of the Body
Shop, had died on Monday.
Feeling a bit sluggish after your summer holidays? Here's the cure: a
30 day action plan for shaping up your sales by Barry Farber that will
help you get back on the fast track for Fall.
